The Engine Room is an award-winning strategic brand consultancy based in Huddersfield, Yorkshire. We use design thinking and business thinking to differentiate our clients' businesses.
We’ve often spoken about the somewhat blinkered view surrounding the role of brand, with many businesses still focusing their attentions solely on the impact it has on customer relationships. But this often means the brand experience for internal customers - employees - is overlooked.
That’s why our managing director Lesley Gulliver recently spoke to HR News, to discuss the influence that brand has on organisations’ recruitment strategies. If you missed the article, you can read it in full here…