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— Approach —

The Business of Brand.

We don’t just design brands. We design businesses.

The Engine Room are experts in working with businesses to understand, define and visualise their competitive advantage and achieve growth. Our work transforms brand perceptions across external communications, customer experiences and internal culture. These all need to work together if you are to achieve true differentiation.

Your brand is defined by your customers' perception of your business. Capturing their hearts and minds is essential. To achieve this you have to understand what makes you different and why it is important to customers.

Combining immersive design thinking tools and techniques, with challenging strategic thinking, we investigate, explore, question, iterate and visualise. We help you to find your brand 'zag' (when everyone else is zigging). We can help you find what makes your brand different.

— Case Studies —