A Little Brand For Little People
Poco Nido, an online children’s footwear designer and clothes retailer founded four years ago, creates affordable but exclusive products for young children.
Poco Nido was looking to work on a digital project that would add to the strength of their existing brand and support their international and UK growth strategy.
They were looking to develop an animation that would position Poco Nido and the brand on a much higher level, supporting their growth objectives and at the same time acting as an effective promotional tool.
Poco Nido wanted the video to be used online on their website, as a promotional piece to send out to their new and existing customers and to go viral on social media.
Our main challenge was to create a story around the many different styles of illustration whilst remaining true to the characters.
In order to align the project with expectations, The Engine Room spent time with Poco Nido’s founder and the key products to get to know the brand inside out. To do the campaign justice, we took time to explore what the brand stood for and who its key audiences were. The film needed to appeal to direct buyers (parents; mothers in particular) throughout UK and Europe and of course the end-users (toddlers).
Working on a limited budget, we were asked to provide all art direction for a new animated short movie. Using existing elements of the brand and its characters we carried out storyboarding, production, scripting, animation, motion graphics and editing all in-house using our own original concept and theme. The project was about bringing the brand to life, giving it a ‘bigger’ feel and communicating the brand values across all languages.
- An increase in sales conversations and invited pitches.
- Confidence in the Poco Nido brand and overall enhancement of company presence.
- An effective international marketing mechanism with no language barriers.
"The animated video surpassed our expectations. We now have a fantastic uncomplicated tool for communicating our product range and ethos globally, without language barriers. The Engine Room really made an effort to understand the brand and were easy and accommodating to work with. We couldn’t be happier, the end result is quirky and jolly; just like our brand!"Catherine Lobley, Managing Director.