Interfix are a family-owned firm of construction professionals who understand that the key difference between being a supplier and a partner is going that extra mile.
Able to offer such a huge range of products unparalleled by their competitors, Interfix were keen to raise awareness about the brand to some of the leading building firms. Providing customers with a complete supply solution, it was vital to communicate the personal added value Interfix can offer through industry and technical knowledge that is unrivalled by larger suppliers.
A critical review of their customers’ real needs was undertaken by The Engine Room to establish the appropriate routes to market and examine the communication drivers that would make a different to the business. We adjusted the name slightly (from Interfix Supplies) to Interfix, increasing its memorability and making a bigger statement in the market through the addition of a simple, clear and confident brand position: ‘problem solved’.
Implementing a definitive update of the company’s identity, The Engine Room rooted brand communications in construction to ensure Interfix would be perceived as the ‘go-to’ company in their sector, using language to cleverly position them head and shoulders above their contemporaries.