One Aim, Hundreds of Members, Infinite Possibilities
Working across the UK healthcare sector, Medilink provides a range of specialist consultancy services and network opportunities, helping businesses to navigate through the complex industry and allowing them to exploit opportunities to grow.
The existing identity and marketing material had become tired and were not representative of the transformation, vibrancy and energy that the business brought to its members. Similarly, the UK-wide group of regional hubs had become disjointed in its appearance and communication.
After 15 years, the company demanded a unified proposition and extensive communications review. Medilink needed something fresh and strong to get them to where they needed to be in the present day and enable them grow into new markets and beyond.
The Engine Room dedicated their time to management and staff at Medilink, to establish an understanding of their offer. Undertaking a thorough analysis of their target customers, we reviewed the current trends within the sector.
The evolution of the brand identity was crucial to create a dynamic appearance, simple brand architecture and a transformed approach to marketing and the structure of commercial services. Defining key messages, we positioned the brand credibly and relatively to its audiences and stakeholders, applying the brand identity across a number of touchpoints.
- Since 1999, Medilink UK has worked with hundreds of companies in the health technology market, processed tens of thousands of commercial opportunities and entertained thousands of delegates at its instructive healthcare and medical technology events.
- Companies have secured deals worth millions through Medilink’s support, introductions and guidance.
"The Engine Room's insight into how design and brand can directly influence the growth of a company is the thing that sets them aside from other brand agencies."Jason Brannan, Director