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— Protecta —

Passive Fire Protection

​Protecta, one of the leading brands of fire sealants in Norway, consisted of a range of high performance heat fire and water resistant sealants.

The Challenge

Protecta's specialist portfolio, which also included fireproof joints, films, boards and motars, needed to refresh its existing sister brand under the Polyseam umbrella. Polyseam were looking for an update for this brand, product packaging and sales material, to appeal at a more international level and increase market share.

The Difference

The Engine Room developed an entirely new look for the Protecta brand, incorporating its key elements and benefits. We developed and created product packaging, brochures, data sheets, online templates and sales materials for the Norway teams.

The Returns

Protecta saw an increase of 20% to 60% in export in the first year of the new brand being used.