High on Function, High on Fun
Having spotted a gap in the market; online retailer Little Trekkers wanted to launch a new, outdoor clothing range for children.
Looking for a brand that would differentiate and cut through the raft of competitive products, it was important to find something that would stand head and shoulders above the plethora of ‘me-too’ brands already swarming the marketplace.
After researching the outdoor clothing market and developing a thorough understanding of the brand’s uniqueness and technical capability, we designed an identity and platform that enabled the new brand – Spotty Otter – to significantly stand out in the market. The brand strategy, underpinned by ‘(fun)ction’, combines the technical capabilities of the clothing with the fun aspects of an outdoor lifestyle. The distinctive ‘O’ containing a swimming otter had to be simple in its form to allow for embroidering onto the various items of clothing. Additional elements of the project included art direction and rollout of the identity across marketing materials, including website, retail pack, exhibition materials and clothing tags.
Spanning across the website and other materials, we instigated a photography shoot with children modeling the range in exciting environments. The Engine Room later rebranded Little Trekkers, creating the ‘It’s in their nature’ strapline and developing a series of illustrated animal characters to personify the fun-filled brand.
- The first sale was received within 45 minutes of going ‘live’.
- The business achieved 100% of growth targets.