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— William Smith —

The Sign Company's Company

With over 180 years of manufacturing excellence behind them, this family-owned company is the leading supplier of signs, graphics and materials to the sign industry.

The Engine Room have been working with William Smith as their brand partners for over twelve years - the business has tripled in size over this period. Our initial rebrand helped the business to create a stand-out proposition in the market 'the sign company's company'. Adopting a corporate feel but with family values at their heart, they continue to be highly rated for their dedication to high quality customer service. As their creative brand partner we have helped them to sub-brand products, developed tactical creative campaigns across print and digital platforms and create an animated movie to position their own 'Stylos' multifunctional signage system.

"The Engine Room made us think about what our brand actually means and helped us to apply specific attributes which we could use in our marketing and general messaging."

Chris Bradley, Marketing Director