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— News —

  • What role does brand experience play in modern recruitment?

    We’ve often spoken about the somewhat blinkered view surrounding the role of brand, with many businesses still focusing their attentions solely on the impact it has on customer relationships. But this often means the brand experience for internal customers - employees - is overlooked.

    That’s why our managing director Lesley Gulliver recently spoke to HR News, to discuss the influence that brand has on organisations’ recruitment strategies. If you missed the article, you can read it in full here…

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  • Who should really take responsibility for a company’s internal brand experience?

    Despite the – albeit gradual – acknowledgement that brand is more than just a logo, in some organisations a brand implementation or roll-out is still handled by the marketing department alone...

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  • What would you want your brand obituary to be?

    For some people, considering anything remotely related to an obituary, would be a pretty morbid exercise. But when it comes to the legacy of an organisation – or more specifically a brand – composing the ideal obituary is one of the most powerful visionary tools a company could adopt. 

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  • A day in the life of… Lesley Gulliver

    Those who know our managing director Lesley Gulliver, will be the first to say she’s not one for the limelight – she’d far rather the successes of our team, or better still our clients, steal the headlines. But she was interviewed by The Yorkshire Post recently... 

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  • The Yorkshire Times - Leo Parker gives his 10 in 10.

    Our studio director Leo Parker was recently featured in The Yorkshire Times to answer their 10 in 10 series. 10 minutes to answer our 10 burning questions...

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  • How do I brand a company to achieve that all-important internal buy-in?

    Even the most considered brand could amount to nothing if employees within the business don’t live and breathe it.

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  • Getting closer to our next move

    The Engine Room's new home at York Mills is coming on and we’re on track for our premises move in early-mid September.

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  • We're off t'mill

    We do like a premises move at The Engine Room. If you've known us for a while you'll have witnessed our itchy feet in the past as we've moved the business on and sought out new premises along the way.

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