We were delighted to be presented with a Design Effectiveness Award for the 2012 Xercise4Less rebrand in London last week.
The project, which contributed to an increase in turnover of 120% in just six months, supported Xercise4Less in positioning their brand alongside supermarket giant Tesco in a recent deal which saw the award winning chain opening its first gym within a Tesco store. Jon Wright, CEO at Xercise4Less said, “We didn’t anticipate the new brand making an impact so quickly. Our new membership sign ups grew on an average of 70% within the first year of rolling out the new brand and we are now projecting for over one hundred clubs to be open across the UK by 2016.”
The Design Effeciveness Awards use commercial data as key judging criteria and aim to set the gold standard for commercial success within the design industry throughout the UK and beyond. Thank you to the Design Business Association for another successful and enjoyable night. Here’s to 2014!
Read our full run-down of the ceremony on our blog.