Our brand strategy director, Lesley, led a visiting lecture at Bolton University last week for final year graphic design students who are gearing up to enter the world of work.
During the session, she covered the business side of design, helping students to understand what employers might be looking for beyond a good creative portfolio. The current cohort of final year graphic design students at Bolton University includes a number of very talented students who are already entering their work for prestigious design awards and they appear to have exciting design futures ahead of them.
A strong creative portfolio is essential of course, but so is an understanding of the role of design in business and indeed the business of design. Deadlines, budgets, teamwork, client demands and changing briefs are all part of the daily challenges faced by designers and it’s important that graduates have an insight to this before starting out. A positive attitude is also vital and shouldn’t be overlooked as it can often give you the edge over a competing applicant for the job.
The Engine Room has a background in supporting and facilitating business and design students from A-level to undergraduate. We have recently been involved with an entrepreneurial scheme set up by a new creative media school in Huddersfield, mentoring pupils while they set up their own business, and have taken on placement students from various colleges and universities providing them with hands-on experience. The lecture was a great demonstration of industry and education coming together to share thinking and prepare for work. It also helps us to to further expand our profile in Bolton after recent working with airflow technology specialists Mach-Aire on the launch of their new brand and communications.
We are delighted to be extending our links in the area and hope to inspire and promote the growth of effective design for business and otherwise.