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— News —

Brand Matters at the CKMA

The Engine Room is delighted to announce that we are an official brand and marketing sponsor of the Calderdale and Kirklees Manufacturing Alliance.

The CKMA are the voice of manufacturing across Calderdale and Kirklees, helping their members to connect with other businesses and buy, sell and collaborate on multiple projects. Members can gain access to experienced support from sponsors using the 'Ask the Expert' service, as well as gaining help and advice for running a business, strong links to local authorities and funding and grant support updates.

On 26th March we are officially launching our involvement by running a two-hour 'Brand Matters' workshop free to all members at the CKMA. This workshop will focus on the importance of ‘brand’ for manufacturers, including a case study of a Kirklees manufacturing business that has used brand to differentiate itself in the marketplace, resulting in significant success in the UK and overseas.

We will also be taking a look at how to get into customers’ shoes to really understand their needs and wants, and how to review your competitors to ensure your own stand-out and differentiation in a way that gets results.

For more information or to book a place at Brand Matters, visit the CKMA website or email