We are delighted to announce that we have recently secured contracts with three hugely successful Yorkshire manufacturers, Cummins Turbo Technologies, Paxman Coolers and Prism Medical, all within just a few months.
Cummins has commissioned The Engine Room to produce some digital work to be revealed next year and Prism is soon to be kicking off an exciting rebranding process with us. The recent work for Paxman was completed last month and included an entire brand overhaul, new website, messaging, video and marketing campaigns.
Paxman officially launched the new brand at Europe’s largest cancer congress, the ECCO exhibition in Vienna, where it was very well received alongside the new communication literature and campaign plans. Richard Paxman, managing director, said “We initially approached The Engine Room to help us define and refine our proposition in the internationalisation of our brand, and to continue our objective of becoming the scalp cooling brand of choice across the globe. This was the first stage in the development of a strategic marketing plan that will be implemented in the next 12 months.”
We spent months on company insight before working closely with the management team at Paxman to develop their top line messaging and brand communications. We also developed a library of film work for the company, showcasing a number of elements from family history, their work with medical partners, technological research and development and patient stories.
The new Paxman website encompasses the scalp cooling expert’s new campaign ‘Chasing zero hair loss’ which The Engine Room helped develop. Lesley Gulliver, managing director said, “This is a really exciting time for The Engine Room. We have seen significant growth in this sector over the past two years, which has helped to further position us as key players within manufacturing. We are also looking forward to once again sponsoring Manufactured Yorkshire in 2016, giving us the opportunity to get involved even further with some of the industry’s leading and most innovative businesses.”