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Highlighting the power of design in the North!

Over the next four weeks we’re set to highlight the power of great design in the North, in a variety of upcoming seminars and workshops.

Across a series of four sessions, we’ll discuss the impact that design can have on a firm’s bottom line, as well as some of its wider benefits, including cultivating employee advocacy, to name just one!

Kick-starting the workshops, Lesley will take to the floor of Design Network North’s monthly Rise and Design event in Leeds on Friday 28th April.

She’ll be joined by our client Olando Salina of Polyseam, and they will discuss how we collaboratively achieved an annual sales increase of 744% for the firm. This work also won us the prestigious Grand Prix for the DBA’s Design Effectiveness Awards (something we’re still left blown away by!).

Lesley will then head to The National Festival of Making for the Business Innovation for Growth (BIG) conference on Thursday 4th May. This seminar – taking place at Blackburn Museum and Art Gallery – will examine the role of design thinking in driving change and exploring new business opportunities.

Our founder and design director, Darren, will also share his design expertise at Manufactured Yorkshire on Wednesday 10th May. Discussing how internal branding can help to embed a positive culture, he will shine the attention on our work with world-renowned manufacturer Cummins.

Commenting on why we’re championing the power of the brand at these events, Lesley said: “Branding is often interpreted as a ‘nice to have’, or even a side-line of marketing efforts. But, as these case studies will show, that’s simply not true! Branding is not an art, it is a strategic exercise that can act as an unrivalled catalyst for growth.

“So, whether a business is looking to develop their own brand, or an individual working within the branding industry wants to improve their knowledge, these sessions will give people a real insight into what’s possible!”

The fourth workshop is set to take place on Tuesday 16th May at the Museum of London, in conjunction with the DBA. Speaking to other design agencies and commissioners, Lesley will chat about how effectiveness and creativity worked hand-in-hand to deliver real results for Polyseam, which led to the Grand Prix award win.

We’re encouraging local business leaders and design professionals to attend, so if you’re going along, let us know. Or if you’re not yet registered, but you’d like to be, follow the links below to book:

Design Network North

The National Festival of Making

Manufactured Yorkshire

DBA design effectiveness 365