The Business of Brand.

We don’t just design brands. We design businesses.

We combine a user centred approach with immersive design thinking tools, rich insight methodologies and challenging strategic thinking. With investigation and exploration, questioning and iteration we find your brand ‘zag’ (when everyone else is zigging).

The Engine Room are experts in defining and visualising your competitive advantage to achieve growth. As a result our insight transforms brand perceptions across external communications, customer experiences and internal culture. These all need to work together if you are to achieve true differentiation.

Your brand is defined by your customers’ perception of your business. Capturing their hearts and minds is essential.

Whilst sophisticated in our thinking, we remain true to our roots. Down-to-earth in our delivery, we roll up our sleeves and get the job done, properly.Impact and Experience

Our emphasis is placed on the impact ​we deliver to your business. It’s how we should be measured. Impact comes not just from the communication of your brand, but very importantly from the experience of your brand too. We work hard on both. Experience design is a big part of our approach, helping to make you, and us, effective.

View our case studies.

  • “The Engine Room not only answered what was a complicated brief in a professional and efficient way, but went beyond in terms of providing research, creative development and options and recommendations.”

    Deborah Kellard, Head of Marketing, Design Council.

  • “The design insight and research carried out at the outset of this project led to a shift in strategy for Polyseam. We moved from being just a manufacturer, to a brand house, and have transformed the business.”

    Kjetil Bogstad, CEO, Polyseam.

  • “Once again, The Engine Room did not disappoint. The new brand has undeniable punch. ”

    Louise Aaron, Director, UK Medical.