Business Naming

There are approximately 5 million registered businesses in the UK, with around 200,000 new ones forming each year. Every single one needs a name.

Just like naming a child, choosing or changing your business name is a complex decision, one that we don't take lightly. There has to be a strategic value, whether that is to reposition against your competitors or simply to tell your story in a more compelling way.

There are of course horror stories when naming is poorly thought through or not true to the business proposition.

The right name can make an instant impression, change or influence perceptions. We’ve created brand names for established and start-up businesses, designed product names and naming systems; plus we've named services, processes, programmes, experiences and events.

Before you consider what to call or rename your business, contact us.

- Storytelling
- Strategic relevance and positioning
- Memorability
- Credibility
- Availability
- Uniqueness
- Everyday functionality
- Gut feel