Business Naming

Names that turns heads…

There are approximately 5 million registered businesses in the UK, with around 200,000 new ones forming each year. Every single one needs a name.

Just like naming a child, choosing or changing your business name is a complex decision, one that we don't take lightly. There has to be a strategic value, whether that is to reposition against your competitors or simply to tell your story in a more compelling way.

There are of course horror stories when naming is poorly thought through or not true to the business proposition.

The right name can make an instant impression, change or influence perceptions. We’ve created brand names for established and start-up businesses, designed product names and naming systems; plus we've named services, processes, programmes, experiences and events.

Before you consider what to call or rename your business, contact us.

Changing existing business names…
Criteria you should be considering for naming.

- Storytelling
- Strategic relevance and positioning
- Memorability
- Credibility
- Availability
- Uniqueness
- Everyday functionality
- Gut feel

  • Roevin Translation Services
    became
    The Translation
    People.
  • IPT
    became
    Graft.
  • Intel
    became
    BE.
  • Kirklees Shares
    became
    Comoodle.
  • Consilient Consulting
    became
    Lawson
    Thinking.
  • Roger and Co
    became
    Balance.
  • Adventure Challenge Events
    became
    Eight Point Two.
  • South Yorkshire Printers
    became
    Loop.
  • Open Art
    became
    We Do.
  • TweetSentry
    became
    Earlybird.
  • Pro Audio Systems
    became
    Blynk Media.
  • UK Medical
    became
    It’s Interventional.

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