Brand Values

Stir feelings, 
create experiences, change the culture.
We are all in the business of people. Those you work with. And those you want to work with.

To retain and attract those people who share your brand values, you need clarity of thought, of purpose, of personality and brand values - The essential elements of any successful brand.

We define your purpose, principles and personality and then help embed them through your organisation - creating absolute clarity, respect and buy-in from your teams.

  • Define your purpose or north star - what drives you
  • Align your team around shared values
  • Visualise your principles through a brand book or digital tool
  • Embed principles into your business or organisation
  • Define your business personality and tone of voice
We co-create your brand
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Case study

Redefining internal culture to influence external change

The Engine Room’s work with outstanding further education provider Greenhead College, is the ultimate evidence that brand is about far more than just a logo. This brief didn’t involve any consideration of the external manifestations of the brand, but instead involved the whole workforce in the exploration of culture, to support the college’s bold vision for the future.

The Engine Room’s work with outstanding further education provider Greenhead College, is the ultimate evidence that brand is about far more than just a logo. This brief didn’t involve any consideration of the external manifestations of the brand, but instead involved the whole workforce in the exploration of culture, to support the college’s bold vision for the future.

Read More >
Blog

Can brand values influence company processes?

We talk a lot about the business of brand and the commercial impact it can have - on everything from reputation and revenue, to culture and competitive advantage. But to what extent can it influence company systems?
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Our brands
We don’t just tell your story. We design experiences and inspire actions that deliver real world ROI.
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Our expertise
Combined design and business thinking that delivers real commercial results.
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Redefining the identity for a European disruptor.

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The evolving measurement of design effectiveness.

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