Brand principles
To retain and attract those people who are aligned with your brand, you need clarity of thought, of purpose, of brand principles (we prefer to use brand principles over brand values), and of personality - The essential elements of any successful brand.
We facilitate teams to help them define their brand purpose, principles and personality. We'll then support in embedding these throughout your organisation - creating absolute clarity, respect and buy-in.
- Define your brand purpose - what drives you
- Align your team around shared brand principles
- Visualise your principles through a brand book
- Embed brand principles into your business or organisation
- Define your brand personality and tone of voice
Redefining internal culture to influence external change
The Engine Room’s work with outstanding further education provider Greenhead College, is the ultimate evidence that brand is about far more than just a logo. This brief didn’t involve any consideration of the external manifestations of the brand, but instead involved the whole workforce in the exploration of culture, to support the college’s bold vision for the future.
Can brand values influence company processes?
