Five ways to make brand values work harder in 2023.

Brands spend a lot of time defining and visualising their values. But how long do they really stick in consumers’ minds once implemented?

That’s the question on many lips, of those seeking the expertise of a design and brand consultancy – not only to determine a tighter, and more coherent identity for customers, colleagues, and stakeholders alike, but increasingly to attract and retain top talent too.

The reality is, for values to make a lasting impact, and deliver significant bottom line benefits, they need to be part of the corporate fabric – not just something that’s penned in the company font and placed in and amongst the office décor.

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