Brand design for health diagnostics

Stand up for your health and physical wellbeing
Back button
Watch the 1 minute round-up >
Brand Project Overview
Born out of the global pandemic, 2San is a global infection prevention and medical supplies specialist. Capitalising on its logistics expertise in supplying COVID tests, 2San spotted a gap in the market for accessible, easy-to-use, test-at-home kits.
The Engine Room worked with the senior management team to devise and deliver a brand strategy to launch a new range of health diagnostics products to the public.
Key Business Challenges

A business entering a rapidly emerging market.

How might we create a proposition that is different from others?

A short window of opportunity to take the product to market.

How might we retain quality whilst working at speed?

Launching in three global territories.

How might we create a brand that resonates?

Brand Process
Working with the leadership team.
10 customer insight interviews.
300 people engaged to test in three global markets.

Insight workshops to uncover:

- Customer personas
- Comprehensive competitor audit
- Definition of purpose, principles and personality
- Brand positioning

Own Self-testing billboard advertisement
Brand Strategy
Own your Health and Wellbeing

Brand purpose.
Put people first by making self-testing easy, accessible and effective.

Brand proposition.
Stand up for your health and wellbeing.

Brand voice.
Accessible and empowering / Trusted and Supportive / Creative energy / Uncomplicated.

Own self-testing is a range of convenient, easy-to-use, rapid health tests that empower people to own their health and physical wellbeing at a time and place convenient for them.

Brand Identity
A new name and brand identity - OWN - for people who want to take control of their own health and wellbeing because testing your health at home is now accepted as a normal activity - you don’t need to wait for a doctor’s appointment.

- A new name and brand identity - Own
- An animated short to tell the story of the brand
- Animated brand character
- Brand playbook to enable the creation of brand assets

Changing the face of cancer

View project

It's a SILVER!

View article
White arrow on a orange circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram