How might we create a proposition that is different from others?
How might we retain quality whilst working at speed?
How might we create a brand that resonates?
Insight workshops to uncover:
- Customer personas
- Comprehensive competitor audit
- Definition of purpose, principles and personality
- Brand positioning
Put people first by making self-testing easy, accessible and effective.
Stand up for your health and wellbeing.
Accessible and empowering / Trusted and Supportive / Creative energy / Uncomplicated.
Own self-testing is a range of convenient, easy-to-use, rapid health tests that empower people to own their health and physical wellbeing at a time and place convenient for them.
- A new name and brand identity - Own
- An animated short to tell the story of the brand
- Animated brand character
- Brand playbook to enable the creation of brand assets