Covering many complex issues, the concept had to be turned into something tangible and easily understood, and the application document had to be written and designed to compete with ideas from cities all over the world. Ex-Mayor of New York City, Michael Bloomberg, was offering four prizes of 1 million Euro and one prize of 5 million Euro for their unique ideas.
The Engine Room met with the policy team at Kirklees to fully understand the competition, the idea, how it would benefit users and what the judges were looking for.
With more than 150 cities from 28 nations entering the 2014 Bloomberg Philanthropies’ Mayors Challenge, we needed to support the development of the bid from the early stages.
The original concept name, identity, bid design and layout, full copy and visual communication tools had to stand out among the competition, so the document was presented in landscape, which proved to be a small but key differentiator.
The new name, ‘Comoodle’, was devised from the word ‘caboodle.’ We felt that ‘A caboodle of stuff, space and skills’ explained the potentially complex concept to diverse audiences and end users.
The new identity and bid design clearly illustrated how and why their idea would work, using illustrations and imagery to represent the sharing concept. Comoodle was then launched to the public in February 2015 using an interactive walk-through tour. The Engine Room developed the idea for a tour passport, which acted as an invite and engaging communication tool during the event.