With a wealth of expertise in the delivery and promotion of greenfield development opportunities the team at Wallace was well placed to help land owners achieve the maximum potential value from their assets.
By bridging the gap between the client, the planning system and the open market, Wallace’s strategies couldn’t just unearth the hidden value of the land – they could also de-risk the whole experience for the landowner.
Customer relationships became formed on the basis of trust, given the magnitude of the potential land values involved, the upfront investment required and the impact they could have on farmers and their families’ futures. Every satisfied client further highlighted the benefit of working with Wallace during this complex process and reputation-driven organic growth followed.
There was no questioning the validity of the business proposition. But faced with stiff competition in a crowded market, Wallace needed to better communicate its approach and marketplace differential, to expand beyond Scotland.
Co-founder Iain was aware of The Engine Room given our work for another organisation in his portfolio. Conversations unfolded and a new identity began to take shape.
As is the case with most new client projects, the journey began with discovery workshops that would truly highlight Wallace‘s market position.
Treating this phase very much like a blank canvas from which to map the business vision moving forward, we spoke to the team in detail about every single step of the process they pursued with a land owner. We discussed the challenges encountered along the way and how they were overcome thanks to the depth of understanding within the company. We assessed what success ‘looked like’ and how long this typically took to come to fruition. And we delved into the specifics of project completions to date, to extract the difference that Wallace had made.
These same findings were used to bring the new brand to life. Nothing that Wallace was doing as a business really needed to change. But how the team conveyed themselves required careful attention. For example:
Everything lies in perfect alignment, with the ultimate goal of demonstrating how Wallace Land will help clients reap the rewards from their land.
The company is now a 5-strong team with a second office in Manchester and clients throughout Scotland, the North West and Midlands, down to the Thames Valley.