This outstanding accolade is in recognition for our work with LUSU Sports Ltd, who design physical activities and equipment for children and young people with disabilities. We renamed and rebranded the company as LUSU, a nice play on the founders’ names (Lou and Sue!), but with a more meaningful undertone: “Learning United, Sports Unlimited”.
Since the rebrand, LUSU have:
Lesley Gulliver, Managing Director of The Engine Room, stated that “According to Scope, the disability equality charity in England and Wales, 9% of children in the UK are disabled. This equates to approximately 1.2million children. Many of these children are not fully included in physical education, which detrimentally effects their physical and mental wellbeing.
Supporting LUSU, an organisation that is making such a difference to these children and young people in society, has been a genuine pleasure. The passion and dedication of Lou and Sue is truly contagious, and we couldn’t me more delighted to collect this award alongside them. Measuring the effectiveness of design very much highlights its impact and value and the results for LUSU are incredible.”
The Design Effectiveness Awards are led by the Design Business Association, the national trade association for design, championing the transformative power of design and promoting its strategic and economic value to business and government.