Much of what is written about brand strategy is over-complicated; and not easy to make sense of. The reality is brand strategy can be whatever you want it to be, as long as it is focused and provides a point of difference from which you can operate.
Finding your place in the hearts and minds of audiences takes creativity, focus and sometimes, bravery. How different are you prepared to be? How different could you be? Is it about the difference you make?
Different doesn't mean the need to be quirky, or own a colour or adopt a cheeky tone of voice (all three are great starting points by the way). It could be as simple as organising around a common element - a purpose, a mission, a unique proposition or even a simple idea. This provides a memorable focus on which all other elements of the brand can hang.
We facilitate a process to help businesses define their place. Some call it brand strategy, others call it business strategy. It doesn't matter, what does matter is that it works.
