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CLARITY AND DIRECTION FOR

B2B BRANDS.

Strategic Brand Agency

The Engine Room is a strategic brand and design agency mixing design thinking and business thinking to simplify complex propositions and create world-class brands.

A brand partner for businesses that are serious about gaining a competitive advantage.

Rebrand for a global manufacturer.

Adam

AI-powered infrastructure planning.

RunPilot

Where complex meets creative.

MBM Print

Visualising the future of IKEA innovation.

IKEA

Pioneers in Scalp Cooling.

Paxman Scalp Cooling

Repositioning a product brand for its next decade.

VION Vinyl Films

Building better careers in care.

Tend Training

Never miss a thing.

Another set of eyes

Rebels with a cause.

WECare Worldwide

Glow your own way.

Sunseekers Tanning Studios

The path to better ageing.

The LifeCurve

Smart plant food backed by science.

Urban Patch

Surface, designed.

Architextural

Training for the people who change lives.

Impact Futures Group

Revolutionising the clinician : patient experience.

Mizaic

Unlocking the hidden value for manufacturers.

Atritor

BRAND UNPACKED...

How to build a business case for investing in brand.

We've seen the frustration in marketing departments. They've raised the question in the boardroom and got a nod, a "let's...

Do you know where your brand actually lives?

What is it? A positioning map is a simple 2x2 grid. Two axes, each representing a dimension that matters in...

The difference between being well-known and being well-regarded and why B2B brands confuse the two.

Then a potential client starts looking for a supplier in their space. They ask around, do a bit of research,...

Intern insight: Elena Inch at The Engine Room

I first visited The Engine Room back in 2023 as part of Greenhead College's careers week. The studio's warm, creative...

Organisational Ghosts: What’s still running your business?

Join us for a breakfast networking event on Thursday 18th June from 08:30-10:00 at the 3M Buckley Innovation Centre –...

How to get more value from your agency partnerships: a client-side guide

Client-side marketing teams are under pressure. Across dozens of my conversations with B2B marketers this year, a consistent picture is...

The one minute pitch: Why your business needs to fit in 60 seconds

If you can't explain what your business does in a minute, your customers won't hang around to figure it out....

Why "innovative solutions" is killing your brand (and what to say instead)

Honestly? The word "innovative" alone should set off alarm bells. There ought to be a registered mark for it, a...

Customer Value Proposition: There are no rules, only what works.

Having worked on this many times across different sectors, one thing is consistently true, there are no hard and fast...

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JUST SOME OF THE ORGANISATIONS WE'VE WORKED WITH:

Just some of the organisations we've helped:

“The Engine Room are up there with some of the most talented people I’ve ever worked with- not just their design skills which, of course, are second to none- but their curious approach, exceptional communication and the ability to really nail a concept that was a little ‘out there’. It has been a joy to work with them, at every juncture and I could not recommend them enough.”
Dr Janey Lowes, WECare Worldwide.
"The Engine Room brought the brand to life through the proposition, identity and tone of voice. A flexible, thoughtful team who genuinely understood our market and where we are heading."
Rhodri Andrews, Director of Marketing, Impact Futures Group.
"Evolving a company’s brand identity is not a project for the faint hearted. Changing the name is an even bigger challenge - not least because it could feel like starting again on Google. Yet while we knew we would be asked questions, we had the answers to them all - and more. We were left in no doubt that Mizaic - the name, our new visual identity, and what we stand for - is our future."
Jon Pickering, CEO, Mizaic.
"The Engine Room created the brand and website for our first product, RunPilot. We’re a technical software spin-out from the University of Sheffield, and they did an excellent job translating a complex platform into a clear, credible public presence that works for both technical and non-technical audiences."
Joseph Hammond. Co-Founder & Director, RunPilot.
"I'm a bit of a perfectionist, but The Engine Room actually got it. They have the same high standards I do - no cutting corners, they really dig into things and ask proper questions to understand what you're actually about. Finally worked with people who cared as much about getting it right as I do. Thank you to Lesley, Darren and Leo and the whole team!"
Ferenc Boroczky, Another Set of Eyes.
“The Engine Room changed the language and the image of an industry in a fantastic way and I must admit that I have never previously observed such a change in any other sector in which I have invested. They have changed the conversation from ‘haircare’ to ‘clinical excellence’ and have shifted the expectations and perceptions of the medical sector and of the patients themselves.”
Björn Littorin, Investor & Board Member
“The Engine Room helped us to review our strategic options for approaching the market and the resulting Architextural brand positions us really well in a design-savvy industry. We’ve carved out a niche and we’re seeing competitors now trying to emulate that so we must be doing something right.”
Lindsay Hutchinson, Head of Marketing. William Smith Group 1832.

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A strategic design and brand agency made in Yorkshire.