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Brand clarity for change makers.

Strategic Brand Agency

Ambitious businesses with complex propositions and hard-to-reach audiences can struggle to articulate their value in a clear and meaningful way.

The Engine Room is a strategic brand agency mixing design thinking and business thinking to transform complex propositions into world-class brands. 

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Brand identity for AI-powered tech platform.
RunPilot
Creating a clear picture for the NHS.
Mizaic
A brand to change the face of cancer.
Paxman Scalp Cooling
Redefining the identity for a European disruptor.
Agilité Solutions
Positioning as a strategy for growth.
Tend Training
Rebrand for eye-tracking tech business.
Making better decisions
Charity pet food brand.
WECare Worldwide
New identity for a high street brand.
Sunseekers Tanning Studios
Brand strategy for ageing specialists.
The LifeCurve
Smart plant food brand, backed by science.
Urban Patch
A B2B Interior Finishes Brand.
Architextural
Brand strategy for sector leadership.
Impact Futures Group
View all work

Just some of the organisations we've worked with:

  • Client Logos
  • Client logos

Just some of the organisations we've helped:

  • "The Engine Room brought the brand to life through the proposition, identity and tone of voice. A flexible, thoughtful team who genuinely understood our market and where we are heading."
    Rhodri Andrews, Director of Marketing, Impact Futures Group.
  • "Evolving a company’s brand identity is not a project for the faint hearted. Changing the name is an even bigger challenge - not least because it could feel like starting again on Google. Yet while we knew we would be asked questions, we had the answers to them all - and more. We were left in no doubt that Mizaic - the name, our new visual identity, and what we stand for - is our future."
    Jon Pickering, CEO, Mizaic.
  • "The Engine Room created the brand and website for our first product, RunPilot. We’re a technical software spin-out from the University of Sheffield, and they did an excellent job translating a complex platform into a clear, credible public presence that works for both technical and non-technical audiences."
    Joseph Hammond. Co-Founder & Director, RunPilot.
  • "I'm a bit of a perfectionist, but The Engine Room actually got it. They have the same high standards I do - no cutting corners, they really dig into things and ask proper questions to understand what you're actually about. Finally worked with people who cared as much about getting it right as I do. Thank you to Lesley, Darren and Leo and the whole team!"
    Ferenc Boroczky, Another Set of Eyes.
  • “The Engine Room are up there with some of the most talented people I’ve ever worked with- not just their design skills which, of course, are second to none- but their curious approach, exceptional communication and the ability to really nail a concept that was a little ‘out there’. It has been a joy to work with them, at every juncture and I could not recommend them enough.”
    Dr Janey Lowes, WECare Worldwide.
  • “The Engine Room changed the language and the image of an industry in a fantastic way and I must admit that I have never previously observed such a change in any other sector in which I have invested. They have changed the conversation from ‘haircare’ to ‘clinical excellence’ and have shifted the expectations and perceptions of the medical sector and of the patients themselves.”
    Björn Littorin, Investor & Board Member
  • “The Engine Room helped us to review our strategic options for approaching the market and the resulting Architextural brand positions us really well in a design-savvy industry. We’ve carved out a niche and we’re seeing competitors now trying to emulate that so we must be doing something right.”
    Lindsay Hutchinson, Head of Marketing. William Smith Group 1832.
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The Business of Brand.
A strategic design and brand agency made in Yorkshire.
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