Strategic rebrand for an interiors business

Redefining the identity for a European disruptor.

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Key Business Challenges
A rapidly growing business with
employees spread across Europe.
How might they galvanise the team?
Key Business Challenges
Operating differently, but not communicating this difference.
How might they tell this story?
Key Business Challenges
Competing against much bigger competition.
How might they stand out?

Our process of change

30 team members engaged
10 customers interviewed

Stakeholder mapping, one minute pitch.
Defining purpose, principles and personality.
Reframing the proposition.

The change we made

Defining purpose.

We exist to optimise our customer experience and minimise our environmental impact’ including a brand book outlining principles and behaviours.

Reframing, naming and visualising
an often ‘invisible’ process – PACE.

The process that makes Agilité different.

Unifying a growing business around a new proposition ‘the resourceful problem solver’

A solutions-focused proposition
A revised and simplified sector-focused service architecture
Evolving the logo and visual identity to include context and
meaning - redefining spaces
A new website built in four languages
Detailed brand guidelines and document templates for their internal team to control brand application

“Agilité makes tough projects possible – we work collaboratively with clients to understand what people need from the spaces we build. We redefine spaces, places, brands, cultures and – across the many sectors we work in – we do it responsibly. I’d even go so far as to say we’ve redefined expectations in our industry. We now occupy quite a niche and nuanced position in an environment busy with architects, builders, designers and more.

This has been the secret to our success in a complex Pan-European market, and The Engine Room – with help from our comms firm Scriba PR – enabled us to bring this story to life.

We don’t look like an ambitious start-up business anymore. We look like an established and authentic commercial interiors partner, trusted by clients including Five Guys, LinkedIn, Saatchi Gallery and Indeed.”

Kirsty Shearer, development director, Agilité

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