Strategic rebrand for an interiors business

Redefining the identity for a European disruptor.
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  • Key Business Challenges
    A rapidly growing business with 
    employees spread across Europe.
    How might they galvanise the team?
  • Key Business Challenges
    Operating differently, but not communicating this difference.
    How might they tell this story?
  • Key Business Challenges
    Competing against much bigger competition.
    How might they stand out?
Our process of change
30 team members engaged
10 customers interviewed
  • Stakeholder mapping, one minute pitch. 
  • Defining purpose, principles and personality.
  • Reframing the proposition.
Agilite logo and words on a billboard
The change we made
Defining purpose.
We exist to optimise our customer experience and minimise our environmental impact’ including a brand book outlining principles and behaviours.
Grey top bars
Reframing, naming and visualising 
an often ‘invisible’ process – PACE.
The process that makes Agilité different.
Unifying a growing business around a new proposition ‘the resourceful problem solver’
  • A solutions-focused proposition
  • A revised and simplified sector-focused service architecture
  • Evolving the logo and visual identity to include context and
    meaning - redefining spaces
  • A new website built in four languages 
  • Detailed brand guidelines and document templates for their internal team to control brand application
Strategic rebrand for an interiors business

Redefining the identity for a European disruptor.

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