Brand Design

We don’t design brands. We design businesses.

Do your customers know what makes you different from your competitors? Or do you find yourself having to convince them? Are you really any different to others?

The Engine Room are experienced in uncovering, defining and visualising what makes businesses different - inside and out. Our brand design transforms audience perceptions across external communications, customer experiences and internal culture. These all need to work together if you are to achieve true differentiation.

Find out how we work with you >

Your brand is defined by your customers’ perception of your business. Capturing their hearts and minds is essential.

As brand designers, we combine immersive design thinking tools and techniques, with challenging strategic thinking. We delve a little deeper than most to help you to find your brand ‘zag’ (when everyone else is zigging).

It’s not aesthetic. It’s strategic. We’ve won seven Design Effectiveness Awards Design that’s measurable and brand that’s measured against your objectives

Design that’s measurable against your objectives.

Brand audit
Brand strategy and positioning
Brand purpose, principles and personality
Business and product naming
Brand identity
Tone of voice and creative copywriting
Video and animation
Digital and printed documentation

We help businesses to make a positive change. You just need to employ the right strategy to the right problem.

Enter new markets
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Rationalise your product range
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Increase sales or export
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Position for exit
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Acquire a new business
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Market a new product
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Design a new service
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Rationalise your brand architecture
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Understand your customers better
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Generate ideas for products and services
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Improve Cross-sell or Up-sell
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Upgrade your service
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Effectively manage huge volumes of artwork
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Systemise design procurement
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Struggling to communicate a complex proposition
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Does any of this resonate? If so, get in touch.

Case Study

Redefining the identity for a European disruptor.

Since day one, the strategy for disruptive commercial interiors specialist Agilité has been to have a seamless pan-European business that can be operational in multiple locations for multiple customers. This clear ambition and a rapidly earned reputation for excellence, means only four years later, the organisation has experienced exponential growth. The brand therefore deserved a ‘coming of age’, and founder Neil Coales turned to The Engine Room.

The evolving measurement of design effectiveness

When it comes to exploring design effectiveness, there’s perhaps no better expert voice than that of the Design Business Association (DBA). With their highly coveted Design Effectiveness Awards – of which The Engine Room is a proud trophy winner – a large part of the DBA’s role is to promote and evidence the integral role that design can play in transforming businesses, society and people’s lives.