The evolving measurement of design effectiveness.

When it comes to exploring design effectiveness, there’s perhaps no better expert voice than that of the Design Business Association (DBA).

With their highly coveted Design Effectiveness Awards – of which The Engine Room is a proud trophy winner – a large proportion of DBA’s remit is to promote and evidence the integral role that design can play in transforming businesses, society and people’s lives.

In this welcomed guest blog, the DBA’s CEO Deborah Dawton answers seven questions on the topic…

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