Brand Names

Brand names that turn heads...

There are approximately 5 million registered businesses in the UK, with around 200,000 new ones forming each year. Every single one needs a name.

Choosing or changing your brand name is a complex decision, one that we don't take lightly. There has to be a strategic value, whether that is to reposition against your competitors or simply to tell your story in a more compelling way.

The right brand name can make an instant impression and change or influence perceptions. We’ve created brand names for established and start-up businesses and designed product names and naming systems; plus we've named services, processes, programmes, experiences and events.

Before you consider what to call or rename your business, contact us.

A list of principles you should be considering when creating a brand name. Read this article on the principles of naming.

  • Storytelling value
  • Strategic relevance and positioning
  • Memorability
  • Credibility
  • Availability
  • Uniqueness
  • Everyday functionality
  • Gut feel

Changing existing brand names...

  • Roevin Translation Services
    became
    The Translation
    People
  • IPT
    became
    Graft
  • Intel
    became
    BE
  • Kirklees Shares
    became
    Comoodle
  • Consilient Consulting
    became
    Lawson
    Thinking
  • Roger and Co
    became
    Balance
  • Adventure Challenge Events
    became
    Eight Point Two
  • South Yorkshire Printers
    became
    Loop
  • Open Art
    became
    We Do
  • TweetSentry
    became
    Earlybird
  • Pro Audio Systems
    became
    Blynk Media
  • UK Medical
    became
    It’s Interventional
  • IMMJ
    became
    Mizaic

And creating new brand names...

LUSU Inclusive Sports logo
Voice Finance logo
Vion logo
HeyDay logo
Golden logo
Eklektric logo
Relative Brand Logo
Unthink logo
Sura Beer Logo
Glint logo
Browzer Logo
Brass logo
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