Sunbeds can get a bad press, but there is no denying their popularity. The positives of short exposure to Vitamin D go beyond just chasing a tan.
There are emotional as well as physical benefits as we discovered when creating a new brand for Sunseekers.
Sunseekers knew they needed to reimagine their identity across their 25+ salons across the North of England to engage with a new audience.
Key Business Challenges
Increasing competition for customers.
How might we define what makes them different?
Inconsistent brand experience across stores.
How might we ensure the brand experience is seamless?
Brand Process
Unpacking the opportunities.
Workshop with the senior team and staff
Understanding audiences and customer personas
In-store customer interviews
Observational research and competitor review
Defining purpose, principles and personality
Defining the value proposition
Brand Strategy
Sunseekers glow their own way.
Brand purpose:
We exist to help people to feel good.
Brand proposition:
The power of feeling good. Sunseekers is the tanning studio for everyone.
Brand principles:
A happy family is important to us. Stay grounded in consistency. Safety through education. Build relationships, not transactions. A warm welcome goes a long way.
A strategic design and brand agency made in Yorkshire.
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