The brand canvas is our design tool that rapidly makes sense of the who, what, why and how of organisations.
When businesses experience sustained growth or changes in circumstances over time, communications can become disconnected. Businesses simply lose sight of who they are, the value they deliver or the audiences they serve. In many cases, it's all three at once.
The Brand Canvas uncovers eleven core building blocks required to organise a brand. It helps us to unpack and then reconstruct brands around a common element - a purpose, a mission, a proposition or just a simple idea. Every organisation is different. The Brand Canvas flexes with it.
How in-depth we delve into each block depends on many factors. But that's a detail we can discuss.
The Engine Room’s work with outstanding further education provider Greenhead College, is the ultimate evidence that brand is about far more than just a logo. This brief didn’t involve any consideration of the external manifestations of the brand, but instead involved the whole workforce in the exploration of culture, to support the college’s bold vision for the future.
We talk a lot about the business of brand and the commercial impact it can have - on everything from reputation and revenue, to culture and competitive advantage. But to what extent can it influence company systems?
