Design needs to be measurable in terms of impact and return on investment, and the DBA’s pioneering Design Effectiveness Awards evidence design impact and its effect on bottom line performance.
Our awards have been for a range of businesses and organisations, including the world leader in scalp cooling, a leading UK gym, a market-leading construction materials manufacturer, an SME offering professional services, and an organisation delivering sports products and training to support children and young people with disabilities.
Headline results include:
A 14,000% (yes you read that right) return on design investment, resulting in £ 1 million being raised from The Bloomberg Philanthropies’ Mayors Challenge, for Comoodle. Project: Naming and brand design.
A 22.1 return on design investment for Polyseam, including a 744% uplift in product revenue, and £ 1 million uplift in export sales. Project: Product naming and brand design.
A net profit increase of 500% for Balance Accountants, with inbound enquiries increasing by 30% - alongside £50,000 of new business revenue in year one. Project: Naming and brand design.
120% increase in turnover, plus 69,000 new members for the Xercise4Less gym chain. Project: Brand design.
A return on design investment of 35.1 in relation to turnover, 440 new shareholders and a global doubling of turnover for Paxman, the world leaders in scalp cooling, a treatment to reduce hair loss in patients undergoing chemotherapy. Project: Brand design.
According to the DBA: “As an increasingly vital area for the economy, design has the capability to be of intrinsic value to the future prosperity of all. It’s our job - as an industry - to prove it. Winning DBA Design Effectiveness Awards provide the design industry with the evidence we need to prove that investment in design can transform business, society and people’s lives.”
Creativity should be a given in our industry. Impact and measurability is vital to effective design and that’s where The Engine Room nails its colours to the mast.
There are many ways to measure the effectiveness of your design investment. Examples include:
- Bottom line impact. Revenue and profitability increase
- New revenue streams, new product development or extension into new categories
- Market share
- Digital growth and engagement
- Efficiency and cost benefits
- Payback period
- Sustainability improvements
- Improved footfall
- Social impact
- Changes in stakeholder attitudes (internal staff and customers/partners)
- Staff retention and recruitment
- Attraction of funding or investment
To find out how we can help make your design more effective contact us at.