‘Back to Uni’ for The Engine Room.

The Engine Room headed ‘back to school’ recently, as managing director Lesley Gulliver worked with product design students from the University of Chester, to delve deeper into the role of brand.

No stranger to practical workshops, Lesley delivered a guest lecture for the final year cohort, which focused specifically on brand purpose, principles, and personality. Encouraging students to consider how much these three Ps could underpin the strategic success of a business – whether designing a product or service – she also explored how to bring them to life in a killer brand presentation.

And here’s what everyone thought…

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