Brand principles

We believe your brand should be embedded in your people.
We are all in the business of people. Those you work with. And those you want to work with.

To retain and attract those people who are aligned with your brand, you need clarity of thought, of purpose, of brand principles (we prefer to use brand principles over brand values), and of personality - The essential elements of any successful brand.

We facilitate teams to help them define their brand purpose, principles and personality. We'll then support in embedding these throughout your organisation - creating absolute clarity, respect and buy-in.

  • Define your brand purpose - what drives you
  • Align your team around shared brand principles
  • Visualise your principles through a brand book
  • Embed brand principles into your business or organisation
  • Define your brand personality and tone of voice
Brand values can help to:
(Please tick and let us know how we can help)
How can we help
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Case study

Redefining internal culture to influence external change

The Engine Room’s work with outstanding further education provider Greenhead College, is the ultimate evidence that brand is about far more than just a logo. This brief didn’t involve any consideration of the external manifestations of the brand, but instead involved the whole workforce in the exploration of culture, to support the college’s bold vision for the future.

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Can brand values influence company processes?

We talk a lot about the business of brand and the commercial impact it can have - on everything from reputation and revenue, to culture and competitive advantage. But to what extent can it influence company systems?
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Our brands
We don’t just tell your story. We design experiences and inspire actions that deliver real world ROI.
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Our expertise
Combined design and business thinking that delivers real commercial results.
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Strategic rebrand for healthtech business.

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It's a SILVER!

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