Visualising an innovation system

VISUALISING THE FUTURE OF IKEA INNOVATION.

Project Overview
When you have a vision for the future, how do you bring leadership along with you?

You reveal a snapshot of what the future could be like, as if it were real.

Working with Inter IKEA’s innovation team, The Engine Room was tasked with creating four videos, each depicting a different path to how the innovation community might develop. We helped to ideate and then realise four scenarios.

Key Challenges
Visualising something that doesn't exist

How might we create a picture of the future?

Bringing a global community together

How might we be bold in our ideas?

Communicating complex ideas in a short time frame

How might we build excitement in a simple and accessible way?

IKEA UNIVERSITY

A video depicting a Netflix style hub with tutorials, live seminars and case studies.

IKEA SEARCH

The Google of IKEA innovation. A fully searchable, AI-enabled databank of everything innovation.

IKEA INNOVATION COMMUNITY

A community-driven social structure for sharing project approaches, highlighting different applications of the same tools. Bottom-up learning and sharing.

IKEA GUIDANCE

The Innovation bible. A guided, top-down approach with clear instructions and frameworks.

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