The importance of design effectiveness in SMEs – why brand isn’t just for the big boys.

While a growing number of organisations now acknowledge that brand is about far more than just a logo, there’s still a long way to go to convince SMEs that brand can play as critical a part to their success, as it does for giant enterprises.

But this is where design effectiveness comes in, believes our managing director, Lesley Gulliver, who spoke to Influence magazine about this very topic…

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