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The Engine Room Unpacked

Introducing 
Unpacked.

'Unpacked' is your monthly go-to guide for inspiration, insights, and all things beautifully crafted. 

A deep dive into the The Engine Room’s world of brand. We'll break down the key elements that make a brand thrive, offering insider tips, expert advice, and actionable strategies.

From the art of crafting a compelling brand story to the subtleties of visual aesthetics, we'll explore every facet of building a brand.
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Since we can never know anything for sure, it is simply not worth searching for certainty; but it is well worth searching for truth; and we do this chiefly by searching for mistakes, so that we can correct them.
Karl Popper. Austrian-British philosopher.
Point of view
The power of creating customer profiles
Caught Our Eye - WRXL
Are you falling into these common rebranding pitfalls?
Consistency is the key to brand success.
Alina Wheeler
Point of view
Case Study - SunSeekers Sunbeds
If you never change your mind, why have one?
Edward De Bono
Point of view
Bring ideas to life with sketch sheets.
Shape customer relationships with brand personality.
Why a Great Brief Builds a Stronger Brand.
Case Study - WeCare Pet Food
Creativity takes courage.
Henri Matisse
Point of view
Accessibility Checker
The 7 habits of strong brands
To do things right, first you need love, then technique.
Antoni Gaudí
Point of view
Brand System Example
What is a visual identity system?
A tool for better planning - Benefits Matrix
Design is not a thing you do. It's a way of life.
Alan Fletcher
Point of view
Get rid of everything that is not essential to making a point.
Christopher Neimann
Point of view
Caught our eye - Fedrigoni 366
Design is the art of planning, and it is the art of making things possible. 
Paula Scher
Point of view
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Unpacked.
A deep dive into the world of design and brand.
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The Business of Brand.
A strategic design and brand agency made in Yorkshire.
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