With equity backing, they had ambitious growth plans to expand their reach. Their mission is to give Britain the skills to care - to be the learning provider of choice for Britain’s critical service sectors.
Working in partnership with CHC – Marketing for Business & Education and Fallen Leaf Web Design. The Engine Room was appointed to deliver a brand strategy that would enable the clarity required for rapid growth.
Giving Britain the skills to care through a clear group structure with a single focus - delivering the best workplace training to the care sectors.
Impact Futures Group brings brands together under a shared purpose and principles, allowing the group brands to express individual personalities targeted at specific audiences.
New name and visual identity for Impact Futures Group with a purpose to 'Create life-changing training and skills for the people that change lives'. The visual identity positions the group as an established market leader. The addition of 'Impact yellow' in the colour palette works as a subtle visual link across the group 'child' brands by adopting it in their own brand palettes.
Working with the in-house design team, and in partnership with CHC – Marketing for Business & Education, we designed brand guidelines and templates, plus a brand new website built by Fallen Leaf Web Design including integration with their CRM.
The project also included a new proposition and visual identity for Impact Futures, rebranded as tend.
