Paxman Coolers Ltd (Paxman) is world leading in the design and manufacture of the Paxman Scalp Cooling System – a hair loss prevention system for cancer patients undergoing chemotherapy.
The company has grown exponentially in recent years and 2019 saw an opportunity to take a step back and review their communications across the board – leading to a structured approach to messaging across their three key international audience groups:
- Corporate and clinical
- Employees and distributors
The three websites – which have all gone live during lockdown – include www.coldcap.com, a full patient guide to Paxman and scalp cooling, www.coldcaphaircare.com, a blog for patients to learn more about hair care during the scalp cooling process and www.paxmanscalpcooling.com, the corporate site. All developed with the help of our web partners, Fallen Leaf.
A series of digital publications have also been produced, including the “60 seconds of Paxman” video, positioning the business as the global leader in scalp cooling and putting clear space between Paxman and its competitors.
The projects have been led at The Engine Room by creative director, Leo Parker, who commented that “the launch of the developed Paxman brand has been the result of months of hard work and a real celebration of Paxman’s success across the world. The efforts of the Paxman team in developing content and resources to support patients undergoing chemotherapy is testament to their dedication, passion, drive and belief in the Paxman story”.
Hair loss is consistently ranked as one of the most feared and common side effects of chemotherapy treatment and often people will refuse it because they do not want to lose their hair. The damage that chemotherapy causes to the hair follicle can be alleviated by using scalp cooling treatment, also known as the ‘cold cap’.
It works by reducing the temperature of the scalp by a few degrees immediately before, during and after the administration of chemotherapy.