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Design Effectiveness

Effective by design.

We’ve won seven DBA Design Effectiveness Awards. That’s not just about beautiful design, it’s about design that works.

It’s always great to be recognised and rewarded. Especially when that recognition is shared with our clients. And even more so when the award celebrates the positive business benefits of design.

View our work
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Our DBA design effectiveness successes, and the clients who shared the benefits:

LUSU rebrand Design Effectiveness Award Winner
2023 - Silver Award
LUSU Sports
LUSU smashed their targets to deliver more inclusive sports training in Schools by 650% after a strategic rebrand resulted in a clearer proposition.
Read the report >
PAXMAN Pioneers in Scalp Cooling
2019 - Silver Award
Paxman Coolers
This UK-based MedTech business posted growth results of 465% compared to a global market rate of 120% whilst retaining and embedding a family-led persona.
Read the report >
GRAFT Strategic brand for manufacturer
2017 - Gold & Grand Prix Award
Graft Brand
A post- rebrand uplift in annual sales revenue of 744% saw this manufacturer fly in the face of difficult market conditions and take the overall Design Effectiveness Award in 2017.
View Case Study >
DBA Comoodle Design Effectiveness Award Winner
2016 - Bronze Award
Comoodle
Kirklees Council approached us to help them apply for the Bloomberg Philanthropies’ Mayors Challenge. A £5000 investment realised a return of £1 million, beating 150 cities in the process.
Read the report >
Xcercise 4 less
2014 - Bronze Award
Xercise4less
Kick-starting a period of substantial growth, this business saw a 70% increase in membership sign-ups post rebrand with 5000 members joining within one month.
Read the report >
Balance Accountants. Design Effectiveness Award Winner
2013 - Silver Award
Balance Accountants
With a five-fold increase in profit in the first year following their rebrand from Rogers & Co, this accountancy practice thrived through a recession.
Read the report >
Find out more about design effectiveness and measure the design impact in your organisation
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The Business of Brand.
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