Turning an own-brand manufacturer into a brand house.
Polyseam is a UK-leading manufacturer of own-brand sealants, adhesives and fillers. With a game-changing product to launch, they approached The Engine Room for a brand strategy and identity that would enable them to maximise a market opportunity. Our Strategic brand for this manufacturer led to a period of rapid growth and a raft of industry awards.
How might we create a compelling proposition?
How could they be re-position for growth?
Our insights and findings led to the recommendation of a shift in strategy from diversification to market development. We proposed the product brand should extend to a range of products not just a single product (IPT), in order for the company to achieve its ambitious growth targets.
Hardworking products for hardworking people