Strategic brand for manufacturer
Hardworking products for hardworking people.
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Grand Prix Winner
Turning an own-brand manufacturer into a brand house.
Polyseam is a UK-leading manufacturer of own-brand sealants, adhesives and fillers. With a game-changing product to launch, they approached The Engine Room for a brand strategy and identity that would enable them to maximise a market opportunity. Our Strategic brand for this manufacturer led to a period of rapid growth and a raft of industry awards.
Our process of change
Spending time with DIY professionals
- In-depth user-research and shadowing of industry professionals
- Our design team spent time using the product themselves
- Shadowing the Polyseam sales team
- Store visits and buyer observation
- We carried out a detailed competitor audit
- Market opportunity analysis
- Reframing the challenge with a clear proposition
The change we created
Creation of a new product brand, ‘Graft’.
A strategic move away from creating own brand products to become a ‘brand-house’.
The Engine Room created the positioning for a new technology brand, IPT. This would lead to the creation of a brand new range of adhesives and sealants launched throughout Europe.
The Engine Room created the positioning for a new technology brand, IPT. This would lead to the creation of a brand new range of adhesives and sealants launched throughout Europe.
The outcome of the change
