How can organisations understand the bottom line impact of brand?

Measurability has grown to become a pre-requisite for any business investment, particularly during periods of economic uncertainty or change, when expenditure falls under greater scrutiny.

The people who hold the purse strings quite rightly want to ensure they can generate a return. But, how can they amplify their bottom line with their brand? Our design director, Darren Evans, discussed this topic with Brandingmag…

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