How do I develop a corporate brand that reflects my own personal vision?

A company founder is often, understandably, the life and soul of a business – not least because they’re the very reason the organisation exists.

However, with careful thinking, it is possible for one person’s vision to morph into the lifeblood of the entire corporate brand, even as it grows into a much larger entity.

Lesley Gulliver, our managing director, caught up with UMi to explore how…

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