What does a return to the workplace – or not – mean for brand culture?

In recent times, hybrid, flexible and remote working have all increased in popularity as organisations ensured they maintained ‘business as usual’ – even during a time in which the climate was anything but.

As more enterprises re-open their premises, what kind of reaction does that create for employees who – for the past 18 months – have been away from the company headquarters? And when they do return, will that have a positive or detrimental impact on brand culture? Our managing director, Lesley Gulliver, was tasked to answer this question for Brands Journal. Here’s what she said…

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