How will brand loyalty be defined in 2022?

How will brand loyalty be defined in 2022?
Brand loyalty has become a complex topic in recent times, and savvy consumers look set to demand even more from organisations in 2022 and beyond.

Shedding light on some of the factors that continue to shape attitudes, The Engine Room’s design director Darren Evans recently spoke to Brandingmag on how brand loyalty will be defined from here on…

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