‘On Brand With… Lesley Gulliver’

It’s no secret that personal brand has become a burgeoning career development initiative in recent years. Yet many professionals are still unsure of the best ways to discover, manifest, and nurture the brand called ‘you’.

The key is, strong brands don’t just sit back and wait for something to happen, they cultivate their own impact and pursue a purpose that resonates with them the most. Just like an organisational brand runs much deeper than a logo, a personal brand is about what’s within. It involves delving deeper below the surface to not only amp up your own credibility, but to deliver exceptional value with your employer and wider network.

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