Having spoken to a range of key figures – brand owners, creative professionals, investors, and industry commentators – our high-level document tells you exactly why brand plays a pivotal role in organisational development and expansion, especially when evolving at pace.
Welcoming the thoughts and opinions of these authoritative contributors – who have each encountered their own high growth journeys – our team has written and produced a thought leading white paper that is now free to download.
The reason for rolling out this particular piece of content is because the business of brand is a familiar concept to The Engine Room. To us – and our customers – brand is about much more than merely the visual identity of an organisation.
It is the ‘soul’ that unites a company with its stakeholders, colleagues and customers and, if it is authentic, it can prove a catalyst for phenomenal growth.
However, shaping, defining, and protecting a brand usually takes time, financial commitment and ongoing effort. In the eyes of some it is not viewed as one of the most important assets within a business, but a costly marketing exercise. A slow burner. An avoidable expense.
This white paper therefore exists to understand different viewpoints from a number of individuals about their personal experiences, overcoming misconceptions, and helping to ensure brand works harder when it comes to potential bottom line impact.
By downloading ‘The role of brand in high growth businesses’, you’ll learn:
- If brand can truly accelerate business growth, particularly in the B2B environment
- Where businesses have succeeded by investing in brand
- How investors’ attitudes to brand differ
- And if additional investment in brand limits or leverages the returns an investor is looking for.
It is time to stop thinking that brand is simply just about a logo because it is so much more than that.
Download your free white paper here.