Webinar delves into the role of brand in tech.

Investment in brand can be daunting for many – not least because of the challenges and risks involved throughout the process. But from providing the launch pad to rise head and shoulders above the competition, to spearheading cultural alignment both internally and externally, it’s a process that promises a significant host of benefits in the long run.

But where do you start? For The Engine Room’s managing director, Lesley Gulliver, understanding the fundamental objectives is key to a successful and strategic project.

Alongside a host of expert panellists in Mills & Reeve’s exclusive Women in Tech webinar on February 9th, she provided some useful building blocks to encourage businesses on their brand journey and boost project success…

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