Who should really take responsibility for a company’s internal brand experience?

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Despite the – albeit gradual – acknowledgement that brand is more than just a logo, in some organisations a brand implementation or roll-out is still handled by the marketing department alone. The same can be said when it comes to the creation, nurturing and development of the internal brand experience.

But this isn’t always the best way to tackle such a mammoth project, believes our founding director Darren Evans. In fact, he spoke to Design Network North about this very topic recently, to advise who he thinks should really take responsibility for a company’s internal brand…

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