What would you want your brand obituary to be?

For some people, considering anything remotely related to an obituary, would be a pretty morbid exercise. But when it comes to the legacy of an organisation – or more specifically a brand – composing the ideal obituary is one of the most powerful visionary tools a company could adopt.

The Engine Room’s founder and director Darren Evans spoke to national title Business Leader, about this very topic, last month…

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